Community Service Ali Habib Mayar
- Business Strategy, Small Business Advice

Being A Community Cornerstone: Engaging Through Your Business

If your business has little or no community involvement, then it’s time to rethink your company’s mission. Getting involved with local charities and philanthropic projects is one way to indirectly boost your bottom line. But financial success for you and your business is not the only reason to help out the local community.

When you encourage your workers and management team to emphasize community involvement, good things always follow. Your workers learn how to deal with those outside the company walls. Managers discover what the local area needs in terms of community service. These revelations translate into happier, more engaged workers, smarter managers, and a more charitable attitude on the part of everyone who works for you.

How Being Involved in Your Local Community Can Help Your Business

Companies that encourage their employees to donate time and effort to community programs engage in a win-win activity. People, and potential customers, notice the ways an organization helps the community. Studies have revealed that more than 80 percent of consumers are interested in knowing how retail stores, service entities, and other businesses advance the cause of local charities and community organizations.

For companies large and small, contributing to local causes with time or money or both is smart business. Not only does it boost your local profile and enhance good will, but you and your employees are able to make valuable contacts with local entities, all of whom have their own social and business networks. Word of mouth about “what a great job company ABC is doing for the local community” gets around fast and translates into all sorts of advantages.

Businesses Leading by Example

Large, medium-sized, and small businesses can advance the idea of community involvement. Companies all over the U.S. are committing time, money and service hours to causes of all kinds. Here are three that stand out:

Soap Box Community Box

Soapbox Soaps is a personal care company based in Washington, D.C. Like many other organizations, they have chosen the “You buy-We donate” model of community involvement. When any customer purchases a product from Soapbox, the company donates one month of clean water or a bar of soap to those in need.

ZogSports, based in New York City, takes a different approach to community involvement. The social sports league, one of the largest organizations of its kind in the U.S., donates money directly to charities designated by teams that win league championships in their areas. So far, the company has given more than $3 million dollars to worthy causes.

-The Internal Revenue Service, one of the largest employers among government agencies, might not be a small or local business by any definition of those terms, but their community involvement is quite large. Local IRS offices around the nation encourage their employees to donate time to local causes. In many cases, local IRS branches even send volunteer teams to regional libraries to assist citizens who need help filing their taxes.

Businesses lead by example when it comes to community involvement, and it doesn’t take any investment or expense to get started. In most cases, employees willingly donate their time and skills when asked, and corporate leaders are happy to facilitate this wonderful trend by offering time off, bonuses and incentives for workers who help their local communities.

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